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ThemeForest: Email Templates Upload Instructions

Before you begin the upload process, please ensure that your item abide by the following “Dos and Don’ts.”

  • DO use absolute urls for your images in your live preview. This will assist us in the review process.
  • DO test your email using a web app like litmusapp.com before submitting.
  • DO NOT place your stylings within an external stylesheet, or within the head tag of your document.
  • DO use tables for the layout of your design.
  • DO NOT use CSS properties that some email clients don’t understand: like background-image
  • DO review Campaign Monitor’s Guideline, and ensure that you aren’t breaking any rules.
  • DO provide as much value for the buyer as possible. This may come in the form of additional column structures, and multiple color schemes.
  1. Ensure You Are Using Acceptable Images/Code/Extras
    Many templates and themes make use of images, video, code snippets and so on. These are allowable if and only if they have a license that allows their use in an item for resale and redistribution. It is up to you to check that they are cleared for use. If necessary you should contact the author/photographer/creator of the item and ask them.

    As an example, images from the stock photography site iStockPhoto are generally not usable in templates unless you have purchased an extended license for the item. In this instance you would report the extended license details in the comments section.

    Please be careful with your use of external assets as misuse can result in your items being removed, your account being closed and potentially legal action being taken against you.

  2. What We Will Be Looking For
    1. Does the email template display consistently across a variety of email clients? We will verify this.
    2. Are you adhering to email design standards? (Using tables, inline CSS, etc.)
    3. Will your template appeal to a variety of business?
    4. Is the template too “heavy?” Has the author used too many images, to the point that the email size is too large?
  3. Create the Final Download File
    You should create a single ZIP file that contains the final template for download, any documentation and any auxiliary files such as Photoshop PSDs or extra images. This is the file that a user will get when they buy your item. Make it as complete as possible.

    All Files Must Contain a Help File: All items sold on ThemeForest must contain documentation explaining how to customize, install and use the item.

  4. Create your Screenshots ZIP
    For each item you must include a ZIP file of screenshots depicting the template, for use as a preview of the file before download. Screenshots should be JPGs, should be no larger than 1200px in width, but can be any height. You can have up to 10 screenshots of the item, and each screenshot may have a description attached. Here’s how you set up the file:

    1. Name each screenshot in sequence as number_Title.jpg. E.g. 1_Homepage.jpg, 2_Generalpage.jpg.
    2. Create a .TXT file containing a few lines of descriptive text, with the same name as the screenshot. E.g. 1_Homepage.txt, 2_Generalpage.txt.
    3. ZIP up the JPGs and TXTs together into a single ZIP file.
  5. Create your Live Preview Template
    Note live previews are not online at the time of launch. However you Must include this file so that your item will have a live preview in the future.

    Your live preview template is a working HTML/CSS/JS example of the file. It should be a ZIP file containing:

    1. All files necessary to preview the template including images, javascript and HTML.
    2. HTML files should be named in order that you wish them presented – E.g. 1.html, 2.html, 3.html etc.

    Item Security

    ThemeForest will take measures to help secure your templates by running an HTML obfuscation and minimalization process over the code. In addition, it is recommended that you watermark the images in your live preview template. Unfortunately no live preview can be totally secure, and it is a trade off. In the long run, live previews will sell more files than they lose. If you’d like to discuss this issue, please Contact Support.

  6. Create a JPEG Thumbnail
    Finally create an 80px x 80px JPG or PNG thumbnail for your file. The thumbnail should represent your item in some way.
  7. Upload your files to ThemeForest!
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