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- ActiveDen: Using Trademarked Names as Item Titles and Tags
ActiveDen: Using Trademarked Names as Item Titles and Tags
There are times when using trademarked names like Flash and Twitter as item titles and tags is acceptable and times when it isn’t. When deciding whether or not to use a trademarked name as a title or tag you need to ask yourself this question: Am I describing what it is or what it the item is like? Using trademarked names to describe what your file actually is is acceptable. Using them to describe what your file is like is not.
Acceptable Tags and Title Words
You may use trademarked names as titles and tags when they’re used:
- to describe how your file was built or what it opens with like Flash or Flex.
- to describe what’s included in the download like a PSD or FLA.
- to describe where the information is being pulled from. For example, files using the Twitter or Google API’s may use Twitter or Google as titles or tags.
- to describe code or assets being used like TweenMax or Papervision3d.
Unacceptable Tags and Title Words
You may not use trademarked names as titles or tags when using them to describe what the item is similar to. This makes searches less relevant and takes traffic away from the trademark holders. For example:
- A status update application that doesn’t use the Twitter API may not use the term Twitter.
- A vector-looking silhouette of people dancing may not use the term Apple.
- A tweening engine that doesn’t use Tweener may not use the term Tweener.
- An mp3 player may not use the term iPod.
- A race car game may not use the name of an actual car like Ferrari or Jeep.
- You may not use terms such as iPod-like, Twitter-like, or Tweener-like.
